用户中心
华慧考博英语:无选项填词补充练习1
In the following passage，there are 25 blanks representing words that are missing from the context. You are to put back in each of the blanks the missing word. Write your answers on the ANSWER SHEET. The time for this section is 25 minutes.
some consumer researchers distinguish ______ (1) "rational" motives and"emotional"(or "non-rational" ) motives. They use the term"rationality" ___ (2) the traditional economic sense that assumes ______ (3) consumers behave rationally when they carefully consider all alternatives ___ (4) choose those that give them the greatest utility (i.e., satisfaction) . _____ (5) a marketing context, the term "rationality" implies that the consumer selects goals based___(6) totally objective criteria，such___(7) size， weight，price，and so on."Emotional" motives imply the selection of goals__ (8) to personal or subjective criteria ---the desire ______(9) individuality，pride，fear, affection or status. The assumption underlying this distinction is______( 10) subjective or emotional criteria do not maximize utility or satisfaction. _______ (11)，it is reasonable to assume that consumers always attempt to select alternatives that，_________ (12) their view, serve to maximize satisfaction. obviously, the assessment of satisfaction is a very personal process，based________ (13) the individual's own needs as______ (14) as on past behavioral，social， and learning experiences . What may appear_____(15) irrational to an outside observer may be perfectly rational______ (16) the context of the consumer's own psychological field. For example,a product purchased to enhance one's self-image (such as a fragrance) is a perfectly rational form of consumer behavior. ________ (17) behavior did not appear rational to the person who undertakes it_ ______ (18) the time that it is undertaken，obviously he or she would not do it.
______ (19) the distinction between rational and emotional motives does not appear to be warranted. Some researchers go so far______ (20) to suggest that emphasis_____ (21) “needs" obscures the rational,or conscious, nature of most consumer motivation. They claim that consumers act consciously_______ (22) maximize their gains and minimize their losses; that they act not ________ (23) subconscious drives but from rational preferences,_________(24) what they perceive to be(25) their own best interests.